Reflections on March at New Friend Studio, from finding rhythm through repetition to navigating ambiguity in product design, testing jokes at open mics, and building creative momentum one week at a time.

Training for a half marathon taught me more than just endurance. It mirrored the challenges of running a design studio, from pushing through creative roadblocks to trusting the messy middle. I found that consistency beats perfection every time. Whether you're designing or running, success comes one step at a time.

AI isn’t here to replace designers—it’s here to collaborate. At New Friend, I’m using AI to accelerate creativity, iterate faster, and focus on what truly matters in design. This post explores how AI enhances—not replaces—the role of the designer.