Reflections on March at New Friend Studio, from finding rhythm through repetition to navigating ambiguity in product design, testing jokes at open mics, and building creative momentum one week at a time.

AI products need more than just powerful models—they need great design. Our work with FullContext shows how UX shapes trust, usability, and engagement.

AI isn’t here to replace designers—it’s here to collaborate. At New Friend, I’m using AI to accelerate creativity, iterate faster, and focus on what truly matters in design. This post explores how AI enhances—not replaces—the role of the designer.