SXSW 2025: Insights and Takeaways for New Friend

SXSW 2025 was packed with bold ideas, emerging trends, and unexpected moments. From Amy Webb’s mind-blowing tech report to John Maeda’s insights on AI transforming design, the future is unfolding fast. Conversations on social health, the power of humor in branding, and the next era of online spaces left me inspired to rethink how we design digital experiences. Read my full takeaways and how we’re bringing these insights back to New Friend.