March: Try, Tweak, Repeat
March was all about creating steady momentum by showing up and doing the work. A lot of my creative practice lately has been about repetition. Doing the thing, tweaking it, trying again.
At Argo, I’ve been deep in UX work, helping shape the direction of a product that’s still coming into focus. Things shift as we learn. We ask questions, challenge assumptions, and adjust along the way. The pace is quick, and some days feel a little hectic, but I’ve learned to trust the process. Getting comfortable with ambiguity isn’t always easy, but working with a thoughtful, collaborative team makes it easier.
Outside of client work, I’ve been going to comedy open mics. Stand-up is this odd, electric space where you get three minutes to try something, see what lands, and recalibrate for next time. It’s made me a better writer, and maybe even a better listener. There’s a rhythm to it, like design. You observe, iterate, tighten. And the only way to get better is to keep going.
New Friend has been steady in the background. I’ve been publishing weekly blog posts, each one helping me get a little clearer on the voice of the studio and the kind of creative work I want to grow into. Some posts are sharper than others, but the consistency is what matters most to me right now.
Here’s what I published this month:
Passion Won’t Build a Product
Passion is a great starting point, but it’s not a plan. This post is about building with structure and intention.SXSW 2025: Insights & Takeaways
My favorite moments from this year’s festival and why I left feeling more hopeful than skeptical.Designing an Intuitive AI Interface
Some thoughts on what actually makes an AI interface feel intuitive, and why that word gets thrown around too loosely.Why Storytelling Matters in Design
Storytelling is more than marketing. It’s how users understand what a product is and why it matters.
This month I read Design is Storytelling by Ellen Lupton, usually outside in my hammock with Shadow nearby, enjoying the spring weather in Austin. I’ve also been revisiting my notes from SXSW, especially around the increasingly blurry line between AI tools and the creative process. My current work-from-home lunch obsession is a tuna caesar salad, and yes, I’m still thinking about the Severance finale.
Next month, I’m planning to keep up with my writing, continue my work with Argo, and start mapping out what Q2 looks like for New Friend.
